Experience designer in the field of natural and hospitality projects development, forest therapy guide

+ 12 years of curatorial, producing, and managerial work

+ Projects in Moscow and across Russian regions, Dubai, and Bali

+ Certified forest therapy guide and shinrin-yoku practitioner, member of the Shinrin Yoku Association and graduate of INFOM, Japan

Hello,
I'm Sofia Saveleva

RU

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Hello, I'm Sofia Saveleva

I help businesses create

Помогаю бизнесу создавать пространства и проекты, в которых люди замедляются, восстанавливаются и чувствуют глубокую связь с местом и брендом

spaces and projects where people slow down, restore, and feel a deep connection to place and brand.

What i do

My work consists of three stages. Each is a standalone product. You can start with any stage, but it’s better to move sequentially — from strategy to launch.

02 | Services

Research and strategy

[ 01 ]

I study the initial data, analyze the context, audience, and existing scenarios. I draw on scientific data and global practice. Based on the research, I formulate the concept — what this place or project can become for the person and how it can work for their restoration.

Outcome: situation analysis, benchmarking, concept.

Methodology and activations

[ 03 ]

I launch on-site events: lectures, exhibitions, slow experiences — retreats and walks. I shape the project’s communication and visual language. I train the team so they can grow the program of events without my involvement.

User scenarios

[ 02 ]

I design guest experience scenarios: route logic, zoning, user journeys. At this stage, the space or project gets a "user manual" for its main hero — the person.

Outcome: program of events and conceptual communication strategies.

Outcome: product concept, guest experience map.

and in practice — I’ve been exploring how an environment, its atmosphere and rhythm, shape people’s state and behavior.

For many years — in theory

03 | Approach

How i work

I’ve always loved creating slow experiences and spaces that help people shift their "assemblage point." Return to the present moment. Move from the mode of human doing to the mode of human being.

In every case, I work toward one common goal: that the place and project stop being "infrastructure" and become an environment that forms an emotional connection.

business approach with careful attention to human experience, at the intersection of three fields.

In my work, I combine a realistic

Who i help

04 | Who is it for

— those who have the natural asset, but no program or scenario for the guest.

Hotels with natural surroundings

[ 01 ]

developing wellness tourism at the national level.

Natural territories

[ 04]

offering slow formats for their audience.

Brands
and media

[ 05 ]

searching for a new product language beyond the Soviet framework and the standardized medical service.

Sanatoriums and resorts

[ 02 ]

that need to turn their green territories into part of the product and a competitive market advantage.

Development projects

[ 03 ]

05 | Press

What people say about me

"Where to Train as a Forest Therapy Guide, and Why You Should Visit Gorki Leninskie"

"What Is a Sanatorium in Today’s World, and Who Is It For?"

"How Mindful Walks in Nature Help You Relax and Restore Balance"

"Forest Therapy and the 'Moscow Longevity' Program"

Learn more +

Let's talk about your project — via telegram, or by phone at
+7 (985) 134 63 94

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06 | Projects

Projects

Here you’ll find upcoming events with my participation or special projects you can engage with right now.

Events

Shinrin-yoku cards with Digidi

10 activity cards for mindful walks, inspired by the Japanese practice of Shinrin-yoku (forest bathing). Simple prompts and nature-inspired reflections to help you slow down, take a deep breath, and fully embrace the present moment.

For anyone who wants to slow down. Perfect for walks in the park, the forest, or any green space in the city. Enjoy them on your own, with a partner, or with a friend. No preparation is needed—just the willingness to step outside and reconnect with nature.

Buy

How Forests Think

On July 19, I’ll be guiding a Forest Bathing experience for the Po Slogam project. As part of a summer book club picnic, we’ll reflect on the relationship between humans and nature through literature, conversation, and shared contemplation. Together, we’ll walk a carefully designed forest trail to experience a deeper, more attentive connection with the living landscape.

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Research Lab "FOREST AND CITY"

How do we feel in urban and natural environments? Could it be that in a state of deep co-presence with nature, a person reveals themselves more honestly than in the urban rhythm? In our research, we'll try to create a special "mark" — not a self-presentation, but the authentic signature of what we are in the here and now.

3 days, 1 artifact

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