Помогаю бизнесу создавать пространства и проекты, в которых люди замедляются, восстанавливаются и чувствуют глубокую связь с местом и брендом

a national system of nature-based health preservation

Top 300 out of 48 000

"Strong Ideas for the New Time" Forum — 2026

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2nd place

Festival “Healthy to the Core”

Category: Best Wellness Technology

of mindful interaction between people and the natural environment.

Forest therapy is a practice

for mindful interaction with the environment and can become part of a regular health-preserving practice.

Forest therapy creates conditions

What is forest therapy

It is based on the principles of the Japanese practice of shinrin-yoku, or "forest bathing": through gentle invitations, we sequentially engage sight, hearing, smell, touch, and taste.

Phytoncides — volatile substances released by plants and trees — are also an important part of the experience. They are of interest for their antibacterial effects and positive influence on the nervous system.

This is not simply a walk or a wellness treatment.

For many years, I have been studying natural areas, restorative practices, and the way people interact with their environment.

When we are in a natural environment, we find it easier to slow down, shift our attention to the present moment, become more physically active, and pay closer attention to our own state.

And I began to ask myself: can nature become

Sofia Saveleva, author of the idea

not a temporary escape from the city and a remedy for stress, but a part of everyday self-care?

That is how Forest Therapy RF came to be.

Certified Forest Therapist, INFOM (Japan), member of the Shinrin Yoku Association. Founder of the platform "Green Shadow".

are shaped not only by personal motivation.

Healthy habits

From nature to a culture of health

Our environment influences our behavior: what is available nearby, how easy it is to repeat, and whether the space supports the desired behavior.

Therefore, it is important not only to tell people what is good for them, but also to create conditions in which healthy behavior becomes a natural part of everyday life.

contribute not only to human health, but also to environmental awareness, territorial development, and the realization of the tourism potential of these areas.

The country’s natural potential can

Why this matters for Russia

46,6%

Russia has an enormous natural resource and its own scientific history of studying it. At the same time, stress levels among the population are rising.

of the country’s territory is covered by forests.

1928

discovery of phytoncides by B. P. Tokin.

50,6

the stress index among the economically active population in 2025.